Quo Beauty Pride
Campaign Branding
2023

︎︎︎Client: Quo Beauty
︎︎︎Studio: Concrete
︎︎︎Role: Designer

Quo Beauty is a Shoppers Drug Mart brand that sells products across 12 categories including colour cosmetics, makeup brushes, nail polish, hair tools, travel accessories, and more. Quo Beauty inspires creativity and self-expression, because makeup should be fun.

As part of their 2023 Pride collection launch, the Quo branding was expanded into a colourful campaign that included creating digital marketing assets, flyers, banners and in-store signage.

The Royal Hotel
Brand Identity & Packaging Design
2022

︎︎︎Client: The Royal Hotel
︎︎︎Studio: Blok Design
︎︎︎Role: Designer

Dating back to 1879, The Royal Hotel has been restored and reimagined for today’s traveller while honouring its strong roots in the community, situated at the heart of Prince Edward County. 

Expanding on the brand identity developed in studio, I created a variety of cohesive print collateral such as business cards, post cards, key cards, tickets and takeout packaging. 

living beauty inc.
UX, UI
2021

︎︎︎Client: living beauty inc.
︎︎︎Studio: Blok Design
︎︎︎Role: Designer

living beauty inc. develops and inspires meaningful connections between the most innovative brands, trusted retailers and respected professionals in the industry.

I assisted the senior web designer in creating a digital experience that parallels the brand's fluid understanding of beauty, its dimensionality, how it can expand and its possibility to transform. We designed the website for desktop, mobile and tablet.

View live site ︎︎︎

MOCA — GTA21
Exhibition Design
2021

︎︎︎Client: MOCA
︎︎︎Studio: Blok Design
︎︎︎Role: Designer

Greater Toronto Art 2021 (GTA21), brings together twenty-one of the most energizing artists and art collectives working in Toronto and asks each one of them to consider, “What is urgent to you today?”. 

As part of the exhibition identity and printed publication, I collaborated with a senior designer in creating design material for the gallery space. This included posters, tote bags, artist labels and signage.

Girl Meet Money
UX, UI
2021
︎︎︎Client: Girl Meet Money
︎︎︎Studio: Blok Design
︎︎︎Role: Designer

GMM is creating a female-centred investment portal to unlock the potency of possibility. They want to fund women-led businesses together, learn together and move forward together.

I assisted the senior web designer in creating an initial landing page for newsletter sign ups, while in the initial stages of creating an app.

View live site ︎︎︎

© Lucy Ferreira | 2021